Sunday, April 20, 2014

Future of Journlism

The world media are in crisis as a result of the collapse of monopolistic business model based on advertisers.  New technologies have helped in this process, but also led to the emergence of a large number of media that have yet to find a profitable business model and impose as a substitute for the watchdog function of the newspapers. New technologies helped media content to be consumed quickly and on a variety of platforms.  Also, media audiences no longer want to be passive.  Audience wants to be found by information and to be directly involved in the production of content. At the same time, journalistic sources no longer need journalists to tell stories, and whistleblowers directly communicate with the audience. New technologies are increasing the transparency of journalism which leads to decrease in the credibility of the media and journalism in general. Due to cost cutting, journalism newsrooms are shrinking and less investigative journalism is conducted.

Some research themes in this area:

•       What are the business models of media with special focus on online and mobile media?
•       What are the new platforms for content distribution and their future?
•       How the fragmentation of media audiences affects the media industry?
•       How is the relationship between journalists and media audience changing?
•       What is the future of investigative journalism?
•       How to increase transparency and quality of journalistic content?
•       What is the role of citizen journalism?
•       What is the role of quality journalism and content specialization?

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